1. Who we are
Trazo ("Trazo," "we," "us," or "our") builds websites and provides marketing services for small businesses on Long Island, New York. This Privacy Policy explains what information we collect through trazony.com, through our phone and text communications, and through the services we provide to clients — and what we do with it.
By using our website or communicating with us, you agree to the practices described here. If you do not agree, please do not use the site or submit information to us.
2. Information we collect
Information you give us directly
- Contact details — your name, business name, phone number, email address, and mailing or service address when you call, text, email, or submit a form.
- Business information — details about your company, services, hours, service area, photos, logos, and existing web presence that you provide so we can build or market your site.
- Communications — the content of emails, text messages, voicemails, and notes from calls or meetings with us.
- Billing information — the details needed to invoice and collect payment. Card and bank details are entered directly with our payment processor; we never see or store your full card number.
Information collected automatically
- Device and usage data — IP address, browser type, operating system, referring page, pages viewed, and time spent on the site.
- Cookies and similar technologies — see Section 7.
Information from other sources
- Publicly available business listings — where we identify potential clients, we may collect business names, business phone numbers, business addresses, and public business email addresses from public directories, search engines, and business listing services. This is business contact information, not personal consumer data.
- Platforms you connect — if you authorize us to manage your Google Business Profile, social accounts, or advertising accounts, we receive the data those platforms make available to account managers.
3. How we use information
We use the information we collect to:
- Respond to your inquiries and provide quotes, proposals, and demos
- Build, host, maintain, and update your website
- Deliver the marketing services you have engaged us for — including Google Business Profile management, content, lead follow-up, review requests, and advertising
- Send appointment confirmations, reminders, project updates, and service notices
- Invoice you and process payments
- Improve our website and services, and understand how visitors use them
- Comply with legal obligations, enforce our agreements, and prevent fraud or abuse
We do not sell your personal information. We do not rent or trade your contact information to data brokers.
4. SMS and text messaging
Our commitment on mobile data
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service and messaging delivery platforms, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How you opt in
We send text messages only to people who have given us permission. You may opt in by:
- Submitting a form on our website that includes a clearly labeled consent checkbox
- Providing your mobile number to us verbally or in writing and agreeing to be contacted by text
- Texting us first, which we treat as consent to reply
- Signing a service agreement that authorizes text communication about your project
Consent to receive text messages is not a condition of purchasing any goods or services.
What we send
- Conversational messages — replies to your questions, quote follow-ups, and scheduling
- Appointment reminders — confirmations and reminders for scheduled calls or visits
- Account and service notices — project updates, invoices, and account alerts
- Marketing messages — only where you have specifically opted in to receive them
Message frequency, rates, and carriers
- Message frequency varies based on your interaction with us. Recurring campaigns disclose their frequency at the point of opt-in.
- Message and data rates may apply. Check with your mobile carrier for details.
- Carriers are not liable for delayed or undelivered messages.
How to stop or get help
- Reply STOP to any message to unsubscribe. We will send one confirmation and then stop texting that number.
- Reply HELP for assistance, or contact us at (781) 330-5604 or info@trazony.com.
- You may also ask us to remove your number at any time by phone or email.
5. Email communications
We send email to clients about their projects and accounts, and to business contacts about our services. Every marketing email includes a working unsubscribe link, and we honor unsubscribe requests promptly. Transactional emails — invoices, project files, account and security notices — may still be sent to active clients because they are necessary to deliver the service you purchased.
We use standard email delivery infrastructure that may record whether a message was delivered, opened, or clicked, so we know whether our messages are reaching people.
6. How we share information
We share information only in these situations:
- Service providers. Vendors who work on our behalf — website hosting, domain registration, email delivery, SMS delivery, customer relationship management, analytics, scheduling, and payment processing. They may use the information only to perform services for us.
- Platforms you ask us to manage. Where you authorize us to operate your Google Business Profile, social media, or ad accounts, information moves to those platforms under their own terms.
- Legal requirements. When required by law, subpoena, court order, or to protect our rights, safety, or property, or that of others.
- Business transfer. If Trazo is involved in a merger, acquisition, or sale of assets, information may transfer as part of that transaction. We will notify affected clients.
- With your consent. Any other sharing you specifically approve.
As stated in Section 4, mobile opt-in data and consent are never shared with third parties for marketing purposes.
7. Cookies and analytics
Our website uses cookies and similar technologies to keep the site working correctly and to understand how it is used. This may include analytics services that report aggregate visitor behavior — pages viewed, time on page, and general geographic region.
Most browsers let you refuse or delete cookies through their settings. Blocking cookies may affect how parts of the site function. If your browser sends a Do Not Track signal, we do not currently respond to it, because no common standard for that signal has been adopted.
8. Client and end-customer data
When we build or operate a website, lead form, or follow-up system for a client, that client's own customers may submit information through it — names, phone numbers, email addresses, and details about the work they need.
In that situation the client is the owner of that data and we act as a service provider on their behalf. We use it only to deliver the service the client engaged us for. We do not use one client's customer list to market to another client, and we do not sell or repurpose it. Each client is responsible for maintaining their own privacy notice covering how they handle their customers' information.
9. Data retention
We keep information for as long as needed to provide our services and for a reasonable period afterward to meet legal, tax, and accounting obligations — generally seven years for billing and contract records. Inquiry records from people who never became clients are kept for up to two years and then removed. Opt-out and unsubscribe records are kept indefinitely, because we need them to make sure we keep honoring your request.
10. Security
We use reasonable administrative and technical safeguards to protect information, including encrypted connections (HTTPS), access controls, and reputable third-party infrastructure for hosting, payments, and messaging.
No method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security. Please do not send sensitive information such as Social Security numbers or full payment card numbers by email or text.
11. Your rights and choices
You may, at any time:
- Access — request a copy of the personal information we hold about you
- Correct — ask us to fix information that is inaccurate or incomplete
- Delete — ask us to delete your information, subject to records we are legally required to keep
- Opt out — unsubscribe from marketing email, or reply STOP to text messages
- Object — ask us to stop a particular use of your information
To make a request, email info@trazony.com or call (781) 330-5604. We will respond within 30 days. We may need to verify your identity before acting on a request.
We do not sell personal information, and we do not share it for cross-context behavioral advertising. We will not discriminate against you for exercising any of these rights.
12. Children's privacy
Our services are for businesses and are not directed to anyone under 18. We do not knowingly collect information from children. If you believe a child has provided us information, contact us and we will delete it.
13. Third-party links
Our site and the sites we build may link to third-party services — Google, social media platforms, booking tools, and payment providers. We do not control those services and are not responsible for their privacy practices. Review their policies before providing information.
14. Changes to this policy
We may update this Privacy Policy as our services or the law change. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated to active clients by email. Continued use of our services after a change takes effect means you accept the updated policy.
15. Contact us
Questions about this policy, or about the information we hold?
- Email — info@trazony.com
- Phone / text — (781) 330-5604
- Business — Trazo, Long Island, New York, United States
See also our Terms & Conditions.